THE DISPUTE SETTLEMENT FOR CONSUMER PROTECTION BY THE CONSUMER DISPUTE SETTLEMENT AGENCY IN LEGAL ASSURANCE PERSPECTIVE

The concept of consumer protection is to guarantee legal certainty consumers, namely efforts empower consumers obtain or determine their choice goods and/or services and defend rights if business actors harm them. Legal norms protect the interests are not sufficient. Therefore, achieve a balance in protecting actors, clear order needed so that healthy economy can be realized. Consumer Protection Law System, as fundamental norm, become criteria for determining alleged violations rights. aim this study provide an alternative resolving cases, form embodiment implementation policies. approach method used research juridical sociological. However, there still loopholes often occur. May consumers. existence regulations have synchronized harmonized between Act rules governing Arbitration Alternative Dispute Resolution issues because formulates disputes by separate arbitration, which relatively different from basic arbitration mechanism generally accepted settlement becomes uncertainty.